The Concerto Group is one of the UK’s leading hospitality and events businesses. It comprises over 16 services and divisions, with seven offices and over 120 full-time staff.
With a unique ability to provide lifestyle events and experiences through one point of contact, Concerto offers everything from event management venues and bespoke catering, to entertainment, bars and restaurants. Through the group’s wide expertise, they are able to deliver exceptional experiences in incredible settings.
From an internal perspective, this means they have complex staff training needs across a range of locations.
In 2016 The Concerto Group decided to take a more strategic approach to its people development. Not long after, Gradvert was appointed to deliver a bespoke training solution.
Our role was to provide a commercial account management programme to empower sales teams and build key client relationships.
Concerto invested significantly in the development of their sales teams. Our training programme built on their existing sales skills and provided them with the tools and confidence that will help them deliver exceptional customer service and build long-term client relationships.
Our Amplifier by Gradvert service enables us to improve our clients’ business performance by improving their people. We help companies understand and enhance their development programmes and ensure these are aligned with management goals.
We use a 360° diagnostics tool to help us understand the employer’s workforce challenges and culture and design a solution that evolves as the organisational needs do. We make sure this works across all the development pathways, from graduate entry level right up to senior management and director level.
For The Concerto Group, this has meant helping the company’s various divisions collaborate more to share best practice; the delivery of an unified customer experience across the business and creating confidence in the wider team who engage with potential clients.
When it came to finding a training solution that would help us enrich our talent, Gradvert was the obvious choice. We’re confident our employees would be inspired by our new commercial account management programme designed by Gradvert. It is crucial for us to nurture our talent and we are fully committed to investing in our teams. We are dependent on our people and we want them to develop and grow with the Group. We look forward to continuing to work with Gradvert in the future and watching it grow.